Tuesday, April 23, 2024

Emerging Designers Take on SA Fashion Weekend

Adelaide Fashion to EMERGE

The SA Fashion Weekend, the first showcase in South Australia to be produced by the Adelaide fashion designers themselves, is set to open with a powerhouse of newly emerging and lifestyle labels. Many of them already punch well above their weight. The EMERGE runway, the first of the “exclusively inclusive” offerings presented by SAFIA, the South Australian Fashion Industry Association, will include brands that have already broken through to the US market along with others that may not be too far behind them in doing so.

Included in the line-up are activewear powerhouse RYDERWEAR, curve label Pelopponese, 60’s-inspired Closet Mod and slow fashion artisan streetwear label, Jutho.

Aiming to be both diverse and inclusive, the full-length show will be divided in two parts, starting with the emerging labels followed by the lifestyle brands. Including some never-before-seen designs by TAFE SA fashion graduates, EMERGE promises to be a must-see production of the newest in an eclectic bag of fashion creativity.

The line-up will include Josephine-Rose Collection, a fun, quirky, sustainable label that presents clothing with bold prints and statement colours.

“I like to experiment with different types of fabric manipulation to elevate simple garments,” says designer JRose, who is passionate about limiting overproduction and overconsumption that is prevalent in the fashion industry. Her label is completely made-to-order and ethically produced from fabrics sourced and printed in Australia.

Peloponnese the Label is a size inclusive, slow fashion brand that produces “modern luxe” garments. Designer Patricia describes her label, offering sizes ranging from 6-26, as an extension of herself – creating stylish pieces that she wants to wear. “I’ve never felt represented by a brand and know many plus-sized women out there would feel the same.”

Peloponnese’s made-to-order model has allowed Patricia to minimise wastage and operate both sustainably and ethically, “I never want my pieces made offshore at a cheaper cost, unethically, and unsustainably,” she said. Designed with longevity and versatility in mind, Patricia’s collection is as unique as it is transeasonal.

Other labels announced for EMERGE include Jo Madi Active, Jupiter’s Heart and Valenté The Label, with more to be announced.

The EMERGE runway is an amazing opportunity to see the latest and greatest coming out of a previously unrecognised thriving creative community in the heart of Adelaide. To help make the event as accessible and as inclusive as possible, tickets start at $50.
Saturday, 25 March at 5.30pm, Festival Plaza.

Follow South Australia’s fashion creatives and Adelaide fashion at @safashionweekend and @safia.

See more about the SA Fashion Weekend.

Featured Image: Finn Mellor Photography

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