Cocktail Revolution started in 2012 in response to the lack of coverage of diverse Australian faces by the mainstream media. Our version of diversity includes all genders, body shapes, abilities and of course all ethnicities. We have always embraced diversity. It’s why we do what we do.
We started Cocktail Revolution by photographing diverse and stylish young people in city streets. They were not professional models and not pre-prepared in any way. They were simply people who were going about their business on any given day. We started by publishing these diverse faces that reflected Australia, showing some of the most individual and original styling you'd never see anywhere else.
In the process, Cocktail Revolution has come to be recognised as a leading street style, fashion and photography platform for Australian fashion labels. In 2019 Cocktail Revolution was ranked in the top 4 street fashion blogs in the world by a California based marketing research company.
In the world of fashion magazines and street style blogs, it's a kind of revolution. More of a Cocktail Revolution.
We're serious about protecting the planet, that's why you won't find us on paper! Cocktail Revolution is a strictly digital platform.