Thursday, April 18, 2024

Designers That Stunned At The Virgin Australia Melbourne Fashion Festival

A month on from the Virgin Australia Melbourne Fashion Festival, we reflect on some of the womens fashion and menswear designers who totally wowed us.


Showing in the GQ Menswear Runway, Strateas Carlucci, who also produce womens fashion, were a definite standout of the week.

Strutting down the runway came fierce looking models clad in patent leather trenches, oversized suiting and western inspired footwear. Displaying versatility, fluidity and attitude in their designs, this runway offering provided a sharp contrast to some of the more classic and tailored menswear brands on the lineup.

Peter Strateas and Mario-Luca Carlucci are the duo behind the label, and we can’t wait to see what they come up with next.

Strateas Carlucci women's fashion at VAMFF
Lucas Dawson Photography
Strateus Carlucci women's fashion and menswear
Gong Patiparnprasert


No Virgin Australia Melbourne Fashion Festival would be complete without the showstopping Virgin Grand Showcase, which spotlights iconic Australian design talent. This year, Carla Zampatti showed her latest collection in a transfixing and elegant runway show.

After 50 years in the womens fashion business, it’s not surprising that the Zampatti showcase was impressive. Mixed in with her signature formal styles in sleek suits and pastel hues, were animal prints and sequins were luxurious knits. Audiences got the message that from day to night, the Carla Zampatti woman always wows.

Accompanying the showcase was Dami Im on vocals and a grand piano high above the runway, adding more magic still.

Carla Zampatti Runway at VAMFF 2019 Carla Zampatti women's fashion runway


Every year, VAMFF showcases some of the best in graduate design talent across Australia. The runway offering of womens fashion and menswear from these talented grads is a guaranteed highlight of the event. This year, standing out from the crowd of emerging creatives was Eily Shaddock.

Shaddock’s designs, complete with (literal) warnings on the dangers of technology addiction, were thought-provoking and bold.  Her collection of statement pieces wowed with androgynous design rather than womens fashion

“The prints are actually screenshots of my friends’ Instagram uploads, comments and status’ that have been distorted and morphed in a way that makes them unidentifiable and visually quite overwhelming and chaotic.”

women's fashion designer Eily Shaddock
Lucas Dawson Photography

Graduate Designer Eily Shaddock at VAMFF 2019


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