Friday, April 23, 2021

Why Everyone Will be Buying White Shirts from Witchery

Maticevski x Witchery for Ovarian Cancer Research

Everyone loves Matcevski, one of Australia’s best known designers. And everyone needs at least one white shirt in their wardrobe, irrrespective of whether or not they work in the corporate world. If you’re still working from home, you’ll need a fresh white shirt for those dreaded Zoom meetings. This year, Witchery has teamed up with iconic Australian designer Toni Maticevski who has produced the design for their annual White Shirt Campaign that raises funds for the Ovarian Cancer Research Foundation.

Since the campaign started in 2009, Witchery has raised close to $14 million for early detection kits for ovarian cancer. With one of the worst survival rates of all the cancers, due primarily to its lack of symptoms until it’s too late, it’s essential that women get tested early. Its survival rate is 46% compared to 91% for breast cancer, or 70% for cervical cancer. Early detection is key. And key to that of course is early detection kits.

With Maticevski on board this year, Witchery will be hoping for a record fundraising year. The company donates 100% of proceeds, after already covering all production costs.

There’s not a fashion stylist on the planet who doesn’t advocate a smart white shirt as an essential element of your capsule collection. Your basic wardrobe just can’t do without it. A fresh white shirt in the wardrobe always lifts the spirits in any case. After an “annus horribilus” for fashion in 2020, the Witchery campaign might be just the thing we all need to give us a lift in the style stakes and do good by raising funds at the same time.

Witchery’s White Shirt Campaign launches on 12 April both in store and online.

Miss Universe Australia MariaThattil in Maticevski designed White Shirt. Image: Liz Sunshine. Source: The Australian

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