|We Wear Australian is an initiative to raise awareness for those in the Australian fashion industry who have been deeply affected by the global situation at hand, and are drawing together to contribute to the rebuild of our community.
Richard Poulson, Co-Founder of Morrison and CEO of new eCommerce environment Showroom-X, has led the We Wear Australian initiative. “The Australian fashion industry has never experienced tougher times, but we are a creative and resilient industry, by uniting and putting a spotlight on the industry impact and response we are able to support each other and contribute to the rebuild of Australia.” said Poulson.
The sudden and unplanned closure of bricks and mortar retail and the cancellation of many wholesale orders has left designers with empty stores and warehouses full of stock.
We Wear Australian is a three week initiative to drive awareness and sales to Australian designer’s e-commerce sites. Each designer will be offering special offers on their new season merchandise.
#WeWearAustralian participating brands will make a cash or clothing donation to support two Australian Charities; Dress for Success who assist women wanting to return to the workforce, and Thread Together who take excess new stock from designers and manufacturers and redistributes to vulnerable people, while at the same ensuring it stays out of landfill.
Leila Naja Hibri, CEO of The Australian Fashion Council said, “Despite the havoc of these unprecedented times, it is so wonderful to see the Australian Fashion community step up and come together. For those who can, please support your favourite Australian designer by buying Australian and wearing Australian. Help Australian Fashion unite, help Australian Fashion survive.”
By buying Australian brands you are supporting our fashion industry right now when it needs you, and in turn, ensuring we still have a thriving industry once we get to the other side.
We are #BetterTogether