Sunday, May 19, 2024

Success for Mainie Australia – Global Exporter of Indigenous Fashion

Mainie Australia

Adding colour and culture to the wardrobes of stylish travellers worldwide, Indigenous owned fashion and art brand Mainie Australia has been recognised by the Queensland Government to win the Premier of Queensland’s Export Awards First Nations category.

The brand offers fashion accessories such as handcrafted fashion scarves made with natural textiles of silk, cashmere, and Australian-grown Merino wool. The Mainie Australia range also includes silk kaftan tops, mens silk ties and pocket squares along with vegan-friendly plant-based scarves.

“…our mission (is) to promote the remarkable talent of Aboriginal women artists and to celebrate Australia’s rich and ancient Indigenous cultural heritage…”

– Charmaine Saunders, Co-founder and owner

With every item telling its own story from the Dreamtime, each piece also extends the reach of the world’s oldest living culture. Every piece sold gives back to the woman artist who created the artwork to elevate and empower her, her family and her community. It’s intended that every piece sold is destined to become a treasured heirloom.

Aboriginal Clothing Brands

You’ll find Mainie Australia stocked by leading travel retail chains in international airports and tourist shopping precincts around Australia. It’s also stocked in Amazon USA.

Based in far north Queensland, Cairns, co-founders and directors of Mainie Australia, , were honoured to accept the award recognising outstanding success as a First Nations-owned and led enterprise.

Charmaine Saunders

Mainie Australia launched in 2015 in Cairns and since then has spread its brand across the globe. Owners and co-founders Charmaine Saunders and Denis Keeffe have developed a global market for its designer brand, honouring the world’s oldest continuous living culture. The brand brings authentic Indigenous Australian art designs to life on luxurious clothing, accessories and giftware.

“Each exquisite piece has been lovingly designed to feature authenticated Aboriginal artworks painted by women artists from the Central Desert and Far North Queensland regions of Australia.”

– Mainie Australia website

On receiving the prestigious award, proud Gunggari co-owner Charmaine Saunders said: “This support fuels our mission to promote the remarkable talent of Aboriginal women artists and to celebrate Australia’s rich and ancient Indigenous cultural heritage, spanning over 60,000 years”.

See more at Mainie Australia fashion at or on Instagram

Images: via Mainie Australia on Instagram, with thanks.

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