Designer Street Style at VAMFF


Australian Fashion Designers at VAMFF 2020

The space between the Melbourne Museum and the Royal Melbourne Exhibition Building, known during VAMFF as The Plaza, can get quite busy.  Guests, VIP’s and ticket holders stream through to get to the exhibition halls where the runways take place. The Plaza provides unlimited head-turning moments of style, that when captured on-the-fly by photographers, turn into street style magic. In the crowded street style scene, designer-spotting almost becomes a sport, as many are tied up back-stage.  Because they’re dressed and self-styled in their own labels, the designer street style scene is unique. And while our designer spotting was cut short because of VAMFF having to cancel the last two days, we spotted four of the best, sustainable and unique Aussie designers in town.

Designer Street Style

Vincent Li

Fresh from Paris, designer Vincent Li and husband Michael caught up with popular model Josh Deane at VAMFF. Decked out in new Vincent Li pieces, we snapped the trio meeting up for the first time in ages, with Josh pairing a Vincent Li Kimono with his custom-order own brand wearable art jeans.

Surrounded by Ghosts – Joshua Fallshaw

Sydney-based Joshua Fallshaw, the creative behind sustainable street wear label Surrounded by Ghosts stepped out in his own designs.   With merchandise available at the AFC Curated Pop-up in Emporium Melbourne, Joshua spent a week in town meeting the Australian Fashion Council family and Emporium shoppers, along with meeting a  number of other designers for the first time.

Designer street style at VAMFFDesigner street style at VAMFF 2020

Esse Studios – Charlotte Hicks

Winner of this year’s National Designer Award at VAMFF, Sydney-based Charlotte Hicks attended in a not-yet-released eye-catching two-tone trench from her upcoming third collection. Her contemporary, ready-to-wear lifestyle brand, Esse Studios,  releases small capsule collections of slow, sustainable pieces that can be worn together.

Frank and Dolly’s – Joel Cooper

Behind Byron-based label Frank and Dolly’s is husband and wife team Joel – the Creative Director, and Rachel – the designer. Also big on sustainability, ethical production and transparency, Joel attended VAMFF’s Fashion Summit at Federation Square with Frank and Dolly’s manager Zoe Fehlberg.

Designer street style with Joel and Rachel from Frank and Dolly'sDesigner Street style with Rachel from Frank and Dolly's

Check out more street style from VAMFF 2020.


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We will be returning to our regular weekly street style gallery once it is safe to do so, around the country.

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