Tommy Adaptive to Launch In Australia
Drawing from his personal experience of having children with autism, Tommy Hilfiger began creating Tommy Adaptive fashion in 2016. Beginning with children’s clothing, the range proved so popular that it expanded to adult sizing. Now the brand’s adaptive offering is finally set to launch Australia.
Beyond matters of personal taste, fit and affordability, most of us don’t have much to take into consideration when shopping for clothes. The fact is, getting dressed is no easy feat for many living with special needs and disabilities.
1 in 5 Australians has a disability. There’s an entire community of consumers left out of the conversation when it comes to engaging with fashion and style. As all fashion lovers know, expressing oneself through style can be incredibly empowering.
Buttons, zips sleeves, collars and even trouser legs can create issues for those of us who have different perceptions or don’t have full use of their limbs. With the aim of taking the stress out of dressing, the Tommy Adaptive line delivers classic Tommy Hilfiger style with innovative modifications. Design solutions that take the stress out of getting ready make for a much more diverse expression of fashion and style. Who wouldn’t want more creativity and innovation in fashion?
Much like the brand’s standard collections, the adaptive range centres on cool casuals with a preppy twist. These signature styles incorporate hidden details which make them extra comfortable and accessible. Features of the collection include magnetic buttons, large open necklines, velcro closures, adjustable hems and no zippers.
Brands such as Every Human, Able Clothing, Hello Yellow and many more merge fashion and function. However, these aren’t household names.
The number of brands working on adaptive and accessible fashion collections is steadily growing. Here’s hoping more designers decide to cater to the enormous market of fashion lovers ready to dive into a more inclusive experience.
The Tommy Adaptive range will be available online from May.
