We spoke to talented fashion illustrator Petar Prodanović about his experience in the industry and what makes for a great fashion illustration.
Could you tell us a bit about what you do?
I am a South Australian fashion illustrator. Because I specialise in live fashion illustration, you’ll likely see me at events and functions drawing people in their Sunday best. I also do private commissions. The most popular sketches right now are the first wedding anniversary commissions for people celebrating their paper anniversary (traditional first wedding gift).
How did you get your start in the industry?
I got some great exposure as an ambassador at Burnside Village shopping centre doing fashion illustration in 2016. My journey started with a bachelor of Visual Arts and Applied Design and then an Advanced Diploma in Fashion Design and Technology. I now teach Fashion Illustration and computer technology at TAFE SA in Fashion & Design.
What’s your favourite thing about being a fashion illustrator?
Capturing fashion trends and bringing people to life through the magic of illustration.
How did you develop your style?
Obviously going to art school provided formal training. As for developing my own style, it all came from trial and error & lots of lots of practice!
What’s the most challenging aspect of your job?
Short notice commissions! It’s really good to have sufficient time to create a piece as I usually have a project on the go.
From where do you draw inspiration?
I find my inspiration from everyday life and culture and fashion magazines and editorials, fashion parades, or even through cinema.
What makes a good fashion illustration?
Making it timeless. Fashion trends come and go but a good illustration, like style, is timeless.
Do you think people have misconceptions about the job?
There is a huge difference in the time it takes to execute live illustrations compared to private commissions projects. Private commissions and projects are more detailed with various techniques and mediums and therefore take extra time.
What advice do you have for aspiring illustrators?
My advice for aspiring illustrators would be to work hard, keep developing your craft and seek feedback.