Melbourne Fashion Week Launches Full Program

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MFW

Fashionistas, rejoice. Melbourne Fashion Week 2019 will be taking over the city from 28 August to 5 September.

Celebrating its 25th year, the festival is set to be an extra special affair. More than 150 events are being held across the week to celebrate the best in Australian fashion.

Sustainability initiatives are at the forefront of this year’s Melbourne Fashion Week program. A plastic straw ban and gift bags made from recycled materials are just a couple of notable changes. The promotional images are also more inclusive of sustainable designers. Campaign imagery for the event is by  renowned Aussie photographer Georges Antonti. The styling showcases a range of designer, ethical and even vintage garments.

Melbourne Fashion Week 2019

Photo: Georges Antoni

Sudanese-Australian model of the moment Adut Akech Bior has been announced as the festival’s celeb ambassador. The New York based 19-year-old was back in Australia to help promote the event’s lineup and will once again return to her home base to walk the opening runway. Walking in Melbourne fashion shows played a central role in launching Akech’s career, so she’s certainly a fitting and exciting choice for the role.

“I’m incredibly proud to return to Melbourne where it all started,” said Akech.

“I love coming home to Australia to visit my friends and family and I’m excited to further promote diversity in the fashion industry.”

Events throughout Melbourne Fashion Week will take place in laneways, at the baths and atop buildings all across the city.

Lord Mayor Sally Capp has high hopes for the annual event. “Our city is Australia’s fashion capital and this year’s event is expected to generate more $13 million in benefit for Melbourne’s economy.”

Lineup

The following line-up has already been confirmed for MFW’s Town Hall Runway shows.

Designers will include: Sandro Paris, Slow Waves, Shifting Worlds, Zadig & Voltaire, búl, Chloe Mottau, Dress Up, ELK, Kalaurie, Kuwaii, Lois hazel, Vovó, Calibre, Carla Zampatti, Dom Bagnato, Gibson, JASONGRECH, Joe Black, LEO & LIN, Nicola Finetti, Still Still Studio, Arnsdorf, Bassike, Bianca Spender, CAMILLA AND MARC, Manning Cartell, J’Aton Couture, Martin Grant, Nevenka, Thurley, Acler, Alice McCALL, TORANNCE, We Are Kindred, Claudie Pierlot, LEFT Melbourne, Maje, MASONS, Reina Melbourne, Scanlan Theodore, Viktoria & Woods, White Story, Akira, ANNA QUAN, BY HIM, Ginger & Smart, Lee Mathews, ATOÌR, C/MEO COLLECTIVE, ELLIATT, Keepsake the Label and MISHA Collection.

MFW

Photo: Georges Antoni

To view the full MFW program, click here.

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