MAARA Collective ‘s Julie Shaw Wins Inaugural Indigenous Fashion Design Award

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MAARA Collective Picks Up Two Awards

Julie Shaw, the designer behind Sydney fashion label MAARA Collective was last night named the inaugural winner of the Fashion Design Award at the National Indigenous Fashion Awards. Julie also jointly won the Community Collaboration Award.

In the fashion industry for over a decade, Julie always knew that she wanted to be a fashion designer. She studied fashion at the Sydney University of Technology and worked in Sydney, Melbourne and London for a range of fashion businesses, from small design labels , to larger fashion houses, to wholesale operations. With experience over the complete life cycle of a garment, Julie has a sound understanding of how to bring a fashion product to life. Julie wins a 12 month mentorship with Country Road and membership of the Australian Fashion Council.

Julie is a Yuwaalaraay woman and  Maara means “hands” in the Yuwaalaraay language.  MAARA’s  current Resort 20 range was made in collaboration with the Bula’bula Art Centre of North East Arnhem Land. It is for this collaboration with Mary Dhapalany Mangul, Margaret Djarbaalabal Malibirr and Evonne Muyuyngu of Bula’bula Arts that Julie and her MAARA Collective received the Community Collaboration Award.

Models posing in Maara Collective fashions

Maara Collective Accessories

Julie Shaw styles a model in Maara Collective

Julie Shaw with modelJulie Shaw

Winners in other design award categories included Peggy Griffiths, from Waringarri Aboriginal  Arts in Western Australia, who won the Cultural Adornment and Wearable Art Award.

The Textile Design Award was won by Kieren Karritpul, fromthe Merrepen Art, Language and Culture Centre, Northern Territory.

Bede Tungutalum who has been designing and print making for 50 years in the Tiwi Islands, received the The Special Recognition Award.

Ninti One Limited, based in Alice Springs received the Environmental and Social Contribution Award for its work in creating economic opportunities through textiles and fashion and in helping to protect the copyrights of First Nations artists and designers.

To read more about the finalists in the Fashion Design Award, tap here.

Images via NITV.

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