Fashion Rises to the Fight of Our Lives


It’s both surreal and heartbreaking to see what is happening around the world and in our own backyards.  We can’t help being heartbroken for those we’ve lost and for those who have lost loved ones.

In fashion, a number of local retailers have closed their doors.  Some have also ceased manufacturing. Tigerlily has gone into liquidation. So too has the Fashion Council WA.

Those who manufacture in Australia are looking at how they can contribute to the global fight. 

Some like Arnsdorf, having closed local manufacturing to ensure the safety of their workers,  are looking at  refining their operations to produce  medical clothing and essential items. Like Arnsdorf, we could all be thinking about how we can make a positive impact on the world at this moment in history.

Overseas Gucci has already switched to making health masks.

With things changing overnight, we are all having to think about what we can do to play our part to fight the global pandemic. The fashion industry has always contributed to charitable causes through fundraising galas and other events. This time, it will be more about redirecting efforts and output to the same single cause.

Staying home is the biggest part of that fight right now. Do your bit.  Stay home. Stay safe. If you need to access Centrelink, try to wait it out until it comes back online. Easier said than done, we know. But it beats putting yourself at risk, and being turned away at 5pm after waiting all day in a long queue. Bored? Have a go at making your own DIY face mask. We’re now being told some protection is better than none.

This is the fight of our lives. Let’s meet it head on, with love, compassion and everyone doing their bit.






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