About

COCKTAIL REVOLUTION is a fashion magazine, where you can reach a lovely readership who are interested and loyal to Australian fashion brands and who are always on the lookout to find more. Read on to see why you’d love to advertise online.

Who are we?
We’re a diverse group of Australian creatives and contributors led by Stacey Pallaras. Meet the Cocktail Revolution team who are putting together our fashion magazine online, here.

How can we help?
Cocktail Revolution reaches a broad audience of over 50,000 Australians who are interested in style and fashion, sustainability, flexible sizing and Australian made products.

Reach: 50,000+ Australian followers across all our platforms
Reach Instagram: 50,000+/month
Page Views: 800/daily impressions
Ranking “Street Fashion”: Third on the World Wide Web

Why Do we Do it?
We believe fashion can be inclusive, while still being aspirational. Our revolution is about embracing diversity.

Our pillars are: Australian Fashion, Diversity,  Sustainability

More…
Cocktail Revolution started in 2012 in response to the lack of coverage of diverse Australian faces by the mainstream media. Our version of diversity includes all genders, body shapes, abilities and of course all ethnicities. We have always embraced diversity. It’s why we do what we do.

Cocktail Revolution has come to be recognised as a leading independent Australian fashion magazine online. In 2019 Cocktail Revolution was ranked in the top 4 street fashion blogs in the world by a California based marketing research company and now ranks in the top 3.

Long before the Black Lives Matter movement reverberated around the world, Cocktail Revolution was featuring black, brown and Asian street stylers, models, fashion labels and other businesses. From the outset, we featured First Nations people. When major fashion magazines were forced to apologise for focussing on only a single version of beauty, Cocktail Revolution had already been featuring stories and images of Aboriginal and Torres Strait Islander models for over 10 years.

We’re serious about protecting the planet, that’s why you won’t find us on paper!

Cocktail Revolution is your go-to Australian fashion magazine online, for Australian street style fashion, diversity and sustainability.

Keep up with us via Instagram or Facebook.

ADVERTISERS QUESTIONS ANSWERED: Why you want to advertise in our fashion magazine

What is COCKTAIL REVOLUTION’S Mission?
COCKTAIL REVOLUTION excites interest and garners the support and the loyalty of Australian consumers to independent Australian fashion brands.

How Does COCKTAIL REVOLUTION differentiate itself from other fashion publications in Australia?
COCKTAIL REVOLUTION aims to reach a broader, more diverse audience than mainstream Australian fashion publications through original content featuring diverse people. Aimed at consumers, rather than at the industry, articles are written for on-the-go people who may be either early fashion adopters, or those who want to play it safe, who support Australian businesses, or who are very much interested in sustainability.

Who is COCKTAIL REVOLUTION’S audience?
COCKTAIL REVOLUTION reaches a diverse audience and was awarded a HIGH COMMENDATION in the Governor’s Multicultural Awards – Media.

Reach: 50,000+ Australian followers across all our platforms
Reach Instagram: 50,000+/month
Page Views: 800+/day
Ranking “Street Fashion”: Third on the World Wide Web

Contact us to find out more: partnerships@cocktailrevolution.net.au

What types of advertising opportunities does COCKTAIL REVOLUTION offer?
Our creative team of stylists, make-up artistists, writers, photographers and videographers create exciting content from your fashion and accessories products. Original, creative and yet relatable, we create stories and imagery about your brand that make people want to try and buy.

Opportunities include feature stories with original imagery, product reviews (where we put a few people in a room and without any information about the product they are about to see, ask their opinions on it), links in general articles to fashion web pages and inclusions in product list articles with links to websites and social media pages.

For anyone interested in this advertising fashion magazine, how do you collaborate to ensure the vision and aesthetic of a brand is accurately represented in your fashion editorials?
Brands can opt to either leave it all to our creative team or stipulate their specific requirements for what is and what is NOT ideal for their brand.

What role does social media play in your advertising strategy for fashion brands?
Every fashion feature is accompanied by a social media campaign on Instagram, Facebook and where relevant TikTok.

How much does it cost to advertise in COCKTAIL REVOLUTION?
We strive to make our advertising packages affordable. You’ll be surprised at how little our jaw-dropping fashion editorials and full creative content costs. Most of our packages are tailor made to meet your exact marketing needs.

Email Us to find out how we can get your business in front of our followers: partnerships@cocktailrevolution.net.au

TESTIMONIALS

“We have worked with COCKTAIL REVOLUTION on a number of occasions. The production quality and direction of their Photoshoots has helped to elevate our fashion brand. If you need to take your brand image to the next level, work with COCKTAIL REVOLUTION.” – Paul Tsivalis Georgy Collection

“Although this was shot in Adelaide it actually looks as if it was shot in Paris… the images – They are just amazing!“
-Paul Tsivalis, Georgy Collection

“COCKTAIL REVOLUTION work hard to deliver engaging and creative advertorials and features for our Rundle Street East precinct, their energetic attitude, efficiency and quality of work have been welcome factors in our continuing relationship. Their highly skilled and professional team has been built on creatives with different strengths that allow them to offer a unique point of difference in the saturated market of fashion & style blogging. It’s rare to see an Adelaide publication that has a national and international audience – while still maintaining an ear to the ground here in South Australia.” Sara Della Verde, Maras Group

“COCKTAIL REVOLUTION have been a very effective platform to promote TAFE SA’s Fashion program on a local and national level. They have profiled many of our talented emerging designers who are either just starting out in the industry or have successfully cemented their fashion career. The team at Cocktail Revolution are fantastic to work with and are passionate about supporting and promoting local talent in South Australia.” -Helen Jansson, Principal Lecturer Fashion, TAFE SA

“Wow! We are completely blown away! We love the final results.” Bec Lawrence, THE MODELS