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VAMFF National Designer Award

National Fashion Designer Award 2020

The Virgin Australia Melbourne Fashion Festival is proud to provide an esteemed platform to showcase and celebrate Australia’s most talented emerging fashion designers. The Festival’s National Designer Award presented by David Jones encourages excellence within the Australian fashion industry, acknowledging designers in their first five years of business who excel in creative design, fashion innovation, high quality manufacturing standards, unique style and the potential to contribute to the future growth of Australian fashion.

Designers apply through an online folio submission process and the Award is judged by a panel of industry experts in two rounds. The first via an online folio review to form a shortlist of finalists. All finalists then present in person to the judging panel. This involves an in-person collection showcase and an interview with the judging panel; this final round determines the winner of the National Designer Award and the recipient of the Honourable Mention for Sustainability.

The Judges: 

MFF – Graeme Lewsey, Chief Executive Officer
David Jones – Chris Wilson, General Manager – Menswear, Childrenswear & Home
David Jones – Bridget Veals, General Manager – Womenswear, Footwear & Accessories
Ginger & Smart – Alexandra and Genevieve Smart, Designers
Harper’s BAZAAR – Eugenie Kelly, Editor in Chief
Vogue Australia – Jillian Davison, Creative Director

The National Designer Award has been an invaluable platform for emerging designers, helping shape and support blossoming careers. Previous winners of the award have gone on to make waves in the industry, including Dion Lee (2010), Toni Maticevski (2002), Romance Was Born (2009), Christopher Esber (2012), P.E Nation (2018) and Christian Kimber (2019).

“It has honestly been the highlight of my career to date. The support from the industry is just incredible and as we continue to grow, it’s wonderful to be acknowledged in an industry where it is very hard to start-up, stand out and grow” – Christian Kimber


National Designer Award presented by David Jones:
The Award winner will receive a high value business development prize pack designed to acknowledge the designers significant contribution to the Australian fashion industry, reward them for their creativity and excellence in design, and importantly provide resources to assist the label’s development into the future.

Prizes include:
— Cash bursary.
— International Airfares.
— Business advisory services
— Plus some exciting new additions soon to be announced.

The total prize for the Award winner is worth in excess of AUD $120,000

Applications close Wednesday 27th November 2019. Apply here> VAMFF National Designer Award

Additonal awards/Programs on offer are:
The Emerging Fashion Designer Award 2020
St George NextGen 2020

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