Womenswear Label Flannel Opens Flasgship Adelaide Store

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Adelaide fashion lovers, your Rundle Street East shopping experience just got even better with the addition of Flannel.

After an enormous year of growth, the Aussie womenswear label has opened doors to its 17th store – in the funkiest strip in Adelaide.

Lovers of feminine silhouettes and the parred back elegance of Parisian style will have a new fave shopping destination in the city’s East End.

Much like the aesthetic sensibilities of the label, the Flannel store is airy, chic and effortless. Stepping into 247 Rundle St, you’re greeted by white walls, plenty of greenery and a gorgeous sculptural lounge setting created by local furniture designer Luke Makris. It’s enough to make us want to give up online shopping entirely!

Flannel Store Rundle St East

All About Flannel

Beginning with a simple slip dress, Flannel was born more than 13 years ago when Designer Kristy Lawrence set out to create luxury garments that could be worn every day. The simplicity and elegance of the designs give them a timeless appeal, while expert attention to detail in the way of hardware and embellishments give the garments a modern edge.

Fast forward to the present day and it’s no surprise then that Flannel stores are thriving across the country, with flagship outposts in New York City and Los Angeles too.

Flannel Store Adelaide

Striving to reduce environmental impact is a high priority for the label, who have consciously chosen to work with small, family-owned production houses across the world. Communities are often negatively impacted by major manufacturers. Flannel aims to give back to these communities by supporting artisans who have upheld the textile traditions of their ancestors.

The label is committed to continuing to reduce waste – aiming to eradicate all plastic packaging by 2020.Flannel Store Adelaide

From decorative homewares to fashion and footwear, you’ll find it all at Flannel Adelaide.

 Staff Style

The best kind of luxury womenswear is the kind you can rock on the daily. Versatile staples that can be worked with all year ’round are part of the appeal of a label like Flannel.

Selecting pieces to wear together was an easy gig for Flannel’s retail stylist, Torie McKenzie. Choosing a feminine and effortlessly put together look, Torie perfects elevated everyday style.

Flannel Staff Style

Essential Slip (L) Casablanca Crop Wrap (R)

Slip dresses are a timeless staple for good reason. They’re also a major feature in every Flannel collection. Pair your slip with casual sneakers and a cute wrap top for a slinky daytime look. Then swap the sneakers for stilettos, add a bright lippy or embellished clutch and you’re ready to hit your post-work event in style.

Flannel Staff Style

Serenity Jacket (L) Essential Pant (R)

Subtle nostalgia in the form of 70s inspired cuts and details is another key element of the Flannel aesthetic. You can play up the vintage look of a faux fur bomber by adding flares, or pair with skinnies and ankle boots for a modern spin.

Visit Flannel’s newest outlet at 247 Rundle Street, Adelaide.

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