Style & Fashion Favourite: September 2015


Adam Birch is  34, an urban planner, a Melbourne resident and he topped the vote for your favourite style and fashion look for September. Along with a fabulous bundle of Happy Socks sent directly from Sweden, Adam received a $200 voucher  from Jack London along with an in-store photoshoot and styling session at their Swanston street store.

Adam was on his way to grab a coffee during his lunch break when he was spotted by our street style photographer Mary Tham. He was surprised and flattered.  Favouring self-tying bow-ties, Adam was wearing a grey speckled one in his satorial monochrome look with grey Calvin Klein Jumper, Zara jacket and Uniqlo chinos. He was thrilled when he found out his look topped the vote.

Always the Urban Planner, Adam’s approach to style is based on his belief that “most people try to blend in with the urban environment and the climate. Melbourne tends to be quite dark and grey in tone, with bluestone pavement, rendered concrete and unpredictable weather. Wearing a jacket is not only practical for when it get cold, but always looks good on a man, and gives you much needed pockets to carry your wallet and phone.

Melbourne is a very fashionable city and its great to be part of it. I don’t see myself as a slave to fashion, but rather use it as as means of expressing myself. I tend to play it safe with colour, and adopt a monochromatic approach, or go for the other extreme and go all out with colour. I like to have fun with clothing and I don’t try to take myself too seriously.”

While excited, Adam kept a totally open mind about the shoot and styling session with Jack London and made sure he didn’t even check out their on-line shop before-hand. He was surprised that “everything fit so well! The tailoring was really top notch and Paul was so professional and expert. I really enjoyed it,” he said.

Meanwhile, stylist Paul Youkhana also enjoyed working with Adam. Said Paul: “The whole thing was fun. Adam was clearly surprised with my choices but looked so good and so  confident in them.  You could see he was enjoying the session.”

Jack London Cocktail Revolution Photoshoot Green BlazerJack London stylist Paul Youkhana adds finishing touches to Adam Birch's lookJack London linen Jacket neck scarfstone chinos, tortoise shell sunglasses Jack LondonSunnies_outsideclose_up_cravatJack_London_outside

All Items By Jack London

Blazer: Linen Car Jacket

Shirt: Sunlight Shirt

Scarf: Floral Neck Scarf

Chinos: Slim Larry Chinos

Sunnies: Kane Sunglasses

Pocket Square: Derby Pocket Square

Shoes: Tan Brogue

Navy 3 piece Jack London Suit worn by Adam Birch adjustments by Paul Youkhanaphotoshoot Jack London StoreAdam Birch Modelling Jack London Double Breasted suitJack London Navy Double Breasted SuitAdam_BirchAdam_Birch_double_breasted_suitAdam_Birch_bestAdam Birch Models Jack London double brested suit out front of their Melbourne Store

All Items by Jack London

Double Breasted Suit: Buckley

Shirt: Oxford

Tie: Valium

Tie Bar: Shiny

Pocket Square: Althum

Shoes: Tan Brogue

Photoshoot: Jack London, Swanston St Melbourne

Stylist: Paul Youkhana

Photographer: Mary Tham

Model: Adam Birch





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