Adam Birch is 34, an urban planner, a Melbourne resident and he topped the vote for your favourite style and fashion look for September. Along with a fabulous bundle of Happy Socks sent directly from Sweden, Adam received a $200 voucher from Jack London along with an in-store photoshoot and styling session at their Swanston street store.
Adam was on his way to grab a coffee during his lunch break when he was spotted by our street style photographer Mary Tham. He was surprised and flattered. Favouring self-tying bow-ties, Adam was wearing a grey speckled one in his satorial monochrome look with grey Calvin Klein Jumper, Zara jacket and Uniqlo chinos. He was thrilled when he found out his look topped the vote.
Always the Urban Planner, Adam’s approach to style is based on his belief that “most people try to blend in with the urban environment and the climate. Melbourne tends to be quite dark and grey in tone, with bluestone pavement, rendered concrete and unpredictable weather. Wearing a jacket is not only practical for when it get cold, but always looks good on a man, and gives you much needed pockets to carry your wallet and phone.
Melbourne is a very fashionable city and its great to be part of it. I don’t see myself as a slave to fashion, but rather use it as as means of expressing myself. I tend to play it safe with colour, and adopt a monochromatic approach, or go for the other extreme and go all out with colour. I like to have fun with clothing and I don’t try to take myself too seriously.”
While excited, Adam kept a totally open mind about the shoot and styling session with Jack London and made sure he didn’t even check out their on-line shop before-hand. He was surprised that “everything fit so well! The tailoring was really top notch and Paul was so professional and expert. I really enjoyed it,” he said.
Meanwhile, stylist Paul Youkhana also enjoyed working with Adam. Said Paul: “The whole thing was fun. Adam was clearly surprised with my choices but looked so good and so confident in them. You could see he was enjoying the session.”
All Items By Jack London
Blazer: Linen Car Jacket
Shirt: Sunlight Shirt
Scarf: Floral Neck Scarf
Chinos: Slim Larry Chinos
Sunnies: Kane Sunglasses
Pocket Square: Derby Pocket Square
Shoes: Tan Brogue
All Items by Jack London
Double Breasted Suit: Buckley
Tie Bar: Shiny
Pocket Square: Althum
Shoes: Tan Brogue
Photoshoot: Jack London, Swanston St Melbourne
Stylist: Paul Youkhana
Photographer: Mary Tham
Model: Adam Birch