Thursday, June 8, 2023

St George NextGen at MBFWA

Sponsored by St George Bank, the St George NextGen project supports emerging Australian designers every year.  This is done via  a panel of experienced fashion industry insiders who mentor the successful applicants over 12 months.  The scheme includes planning and financial advice. Most excitingly, it culminates in the successful applicants showing on the NextGen runway at Mercedes-Benz Fashion Week Australia.

The four designers showcasing at this year’s MBFWA were: Chris Ran Lin, Alissar Hammoud – showing as Alissar.H, Gina Snodgrass and Rachael O’Brien- showing as Of Ro. While everyone was out front, photographer Dimitra Koriozos managed a sneak peek backstage.


Specialising in denim, Alissar Hammoud challenges traditional class systems in her concepts and designs. Regenerating material, creating body-less proportions and highlighting contrasts are fundamental to her repurposed wearables.

Melbourne Fashion FestivalMelbourne Fashion Festival


Chris Lin uses old-school tailoring techniques in producing  experimental knitted pieces. Rich in colour, masculine and intricate, Chris’s pieces speak  high-end contemporary menswear.

Melbourne Fashion FestivalMelbourne Fashion FestivalMelbourne Fashion Festival


Rachael O’Brien women’s wear collections are highly textured, while focused on sustainability and layering.Weave is central to her work, along with drapery and a new approach to proportion.

Melbourne Fashion Festival Melbourne Fashion Festival


Gina Snodgrass’s menswear designs challenge conventional gender ideals. Gina’s  menswear designs are provocative, romantic and highly tailored.

Melbourne Fashion FestivalMelbourne Fashion Festival

St George NextGen runway at MBFWA 2018__________________

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