The Rising Stars in Men’s Streetwear
Street fashion has seen some radical changes over the last few years. Streetwear staples like sweatshirts and denim are receiving high fashion treatment from prominent design houses as well as burgeoning creatives. The newest names in the industry are working hard to blur the lines between the categories, proving to the world that it is completely possible to include hoodies and other casual clothing into luxury style.
Let’s take a closer look at the budding designers in men’s streetwear:
The Bulgarian-born, London-based designer is a recent graduate of UK fashion school Central St. Martins, with a masters in design. Kostandinov has quickly nabbed a reputation as one of the up-and-coming names to watch out for this year. It was back in 2013 when he first collaborated with Stussy for his “Displacement” collection of hoodies and sweatshirts. This was an extension from his collab with stylist Stephen Mann for a photo-shoot for Clash magazine. Two years later, he debuted his capsule collection that integrated classic street wear silhouettes into work wear, showcasing a fresh, innovative take on the office staples.
One of the newest names on the roster for the skateboarding clothing brand Supreme is Max Vanderwoude. His cult label Proper Gang has been shaking up the NYC menswear scene. i-D magazine loved his “pique polos with transparent mesh paneling or boxy, cropped tailored trousers.” Although he doesn’t come from a background in fashion, Vanderwoude has studied other areas of design, using his instincts and observations to understand what’s good and what isn’t. The aesthetic of his label varies from Supreme, but what’s evident in both ventures is his New York twist in streetwear.
Having interned alongside Kanye West and now serving as his creative director, Virgil Abloh is lauded for his luxe, intellectual spin on streetwear. He reworks jeans and sweaters and matches them with dressier items, such as blazers, for his label with signature diagonal lines Off-White. The fashion editors at Lyst curated a selection of Off-White collectibles and explained how he conceptualised it four years ago to bridge the worlds of high fashion and streetwear. Based in Milan, the brand currently only has brick and mortar retail stores in Hong Kong and Tokyo, but is looking to expand in fashion centres like New York, Singapore and Toronto. Abloh’s ultimate goal is to be the creative director at a leading fashion house like Saint Laurent or Dior.