Stylish Push for Second Hand Clothing
A heart-warming and fun display of conscious consumerism took place last week in Rundle Mall, with a stylish push for second hand clothing. Organized by Laura Vogt and her passionate creatives at the Sustainable Clothing Co, a very well-dressed group of sustainable fashion lovers set out during the busy Friday lunch hour to raise awareness about thrifted fashion. It was an anti-fast-fashion protest with a difference as mall-goers were treated to an eye-catching surprise featuring protesters dressed in stylish, brightly coloured thrifted outfits.
With the sun out, a positive vibe and a strong message that was impossible to ignore, Laura and her stylish sustainability advocates made a statement without uttering a word. It was a silent protest. Instead, their vibrant outfits and expressive placards spoke volumes for them. Shop thrifted – second hand clothing. A number of like-minded passers-by couldn’t help but be drawn into the colourful show of fashion with a cause.
What started out as a handful of demonstrators gradually morphed into a mini-march through the mall. Some onlookers joined the procession in solidarity with the group’s message, while others applauded or gave thumbs up signs. Placards included messages like “Less is more,” “Make the shift to thrift”, “Wear the change you want to see” and “Fast fashion doesn’t go with my outfit”. This was an ever-so-gentle reminder to shoppers and mall-goers that decisions about the clothes we wear extend far beyond our wardrobes.
And then just as quickly as they turned up, they were gone!
In the end, strangers had bonded over a shared commitment to a sustainable future, and conversations about the virtues and importance of second hand clothing and the circular economy followed. Yes, fashion can be a powerful medium for change!
Showing just how much a small local business can start ripples of positive change, the Sustainable Clothing Co and its dedicated advocates showed how fashion can be more than a means of self-expression. It can also be a powerful tool for shaping a sustainable and conscious world. An authentic and purposeful retail outlet located in the centre of Adelaide, this sustainable hub means what it says. It’s part of a quiet but growing revolution started by consumers themselves towards an embrace of sustainable fashion and a circular economy.
Special Note: Turns out the Sustainable Clothing Co is having a flash sale, tomorrow only, of 25% off their already affordable prices, to celebrate Shop Second Hand Day. Occupying two levels at 24A Charles St, just off Rundle Mall, there’s plenty of space to try things on!
If you haven’t yet started your sustainable fashion journey, there couldn’t be a better time to get going!
Check out more about Why Everyone Loves the Sustainable Clothing Co and via: Instagram
# Second Hand Clothing
All Images including featured Image by Dan from Just Another Creative
