Tuesday, April 23, 2024

Talented Emerging Fashion Designers Announced

Next Gen Fashion Winners 2024

If you’re heading to Australian Fashion Week in Sydney, consider yourself lucky as you’ll have the chance to see the latest in fashion talent when the four Next Gen fashion design winners, announced today, will showcase their collections. The Next Gen winners will debut their collections on Monday 13 May, at 11am.

Next Gen Fashion Winners

Amy Lawrence

Next Gen winners 2024: Amy Lawrence
Amy Lawrence Designs : @amychristinalawrance

Amy Lawrance’s eponymous label was founded in Melbourne in 2020. At the crux of the label is a profound veneration of craftsmanship accompanied by a celebration of love, escapism, and storytelling through the medium of clothing. Working with a concise material palette of un-dyed silks and favouring clean, purposeful detail, her pieces are thoughtfully designed and produced with minimal waste.

Emily Watson

Next Gen winners 2024: Emily Watson
Emily Watson designs: @emmmmilywatsonn

Emily Watson is a demi-couture swim and resort wear label from Melbourne focused on the intertwining of swimwear and avant-garde design practices characterized by an abundance of ruffles, ties, and patchwork bikinis.

House of Campbell

Next Gen winner 2024: House of Campbell
House of Campbell designs: @house_of_campbell

Established in 2019 by Adelaide-based designer, Abby Potter, House of Campbell celebrates contemporary femininity by blending traditional couture techniques with prêt-à-porter fashion. With a focus on Australian made, House of Campbell designs are daring, intricate, and joyful, offering bold tulle ensembles and detail-driven tailoring.


Next Gen winners 2024: Potirakis
Potirakis designs: @potirakis

Established in 2021, Potirakis is a brand committed to designing innovative luxury clothing while simultaneously delivering high quality and effective military grade performance garments. Contrast is the foundation of the label’s design philosophy, highlighting the complexity between fine art and functionality, taking inspiration simultaneously from both the high-class white-collar lifestyle and global heavy industrie

The Next Gen fashion awards have been running for 28 years, with the goal of discovering and launching the careers of the next group of talented designers. Previous award winners include Akira, Anna Quan, BEC + BRIDGE, CAMILLA AND MARC and sass & bide, among others.

The prize for Next Gen fashion winners is valued at over $100,000 and includes runway show production by IMG FOCUS, a content package including runway photography and livestream, and international shipping credits provided by DHL. The four winning designers also receive industry networking opportunities, exposure to Australian Fashion Week’s attending buyers, and invaluable marketing, publicity, digital and social media support to reach a global audience.

A prestigious panel of industry experts selects the winners. This year they included GQ Deputy Editorial Director and British GQ Head of Editorial Content Adam Baidawi, Vogue Australia Fashion Features Director Alice Birrell, IMG Model Aweng Chuol, David Jones General Manager womenswear, footwear and accessories Bridget Veals, RUSSH Publisher and Editor-in-Chief Jess Blanch, NET-A-PORTER Market Director Libby Page, Vogue contributor Luke Leitch, Song for the Mute designers Lyna Ty and Melvin Tanaya, Stylist and Fashion Consultant Kim Russell, Marie Claire Australia Fashion Director Naomi Smith, Mob in Fashion founder Nathan McGuire, and Harper’s Bazaar Fashion News Director and WWD Correspondent Patty Huntington.

Featured Image: House of Campbell

See the Australian Fashion Week program.

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