Tuesday, May 21, 2024

New Music Video Calls Out Instagram Fakes


A new music video made by Jessica Braithwaite, presenter with Channel 9 Adelaide, is taking on Instagram influencers. At a time when the world is awash with Instagram fakes, rather than making a serious music video, Jessica decided to fake it.

“We faked the whole thing, I want to remind people how easy it is to fake things online. So much of what we see on social media simply isn’t real”, said Jessica.

No one is spared in the funny, irreverent clip – from the travel blogger, the wellness guru, the fitness fanatic and of course – the mummy bloggers.

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“They’re the profiles we’re all used to seeing in our feeds. But in this clip, I question how much of what we see is actually real”.

To drive the point home, Jessica faked an entire concert for thousands of people when shooting the video.

“There were actually only 6 people in the crowd the whole time, and one of them was my mum, who kept complaining about her sore knees. Coachella it was not.”

Clip froom Jessica Braithwaite's music video with a fake audience

Jessica tackles themes of social media, anxiety and the pressure we can feel to live up to the unrealistic images portrayed on social media. “I just want to have a laugh with everyone about how ridiculous things have become, with so many people trying to pretend they have perfect lives on Instagram.”

“At the end of the day – the message in the chorus of the song is clear: ‘We don’t have to feel this way’. I really mean that when I sing it. Who are we all trying to impress anyway?” Jessica Braithwaite is a familiar face to audiences on the Nine Network, having reported for prime time news, The Today Show and Afternoon Chatroom. But some may not know she’s also an avid muso, singer, song-writer and guitarist.

Final frame from Jessica Braithewaite's music video showing instagram faking

Her debut solo single Feel This Way was recorded in Hollywood with producer Stuart Brawley (Michael Jackson, Cher, The Rolling Stones).

Jessica has since signed to Australian music house Origin Music – home of Gotye, Megan Washington and Lior.

Check out her music video and her own Instagram fakes, right here.

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