NAGNATA Wins on Many Fronts
Sisters Laura May and Hannah Gibbs are the creatives behind NAGNATA, who were named this morning as the winners of Westpac Private Bank’s Emerging Fashion Designer Award 2020, valued at $120,000.
“A premium fashion and lifestyle brand designed for modern movement and studio-to-street style, NAGNATA collections incorporate high-end fashion constructions with contemporary sportswear appeal. (They offer) an unconventional concept to the fashion, lifestyle and activewear markets. Through sustainably focused contemporary fashion lines and artisan collaborations, the brand aims to redefine value and challenge the rampant consumerism engendered by fast fashion. NAGNATA is committed to minimising the waste of raw materials in fashion production and keeping the use of synthetic fibres in their textiles to a minimum.”
Launched in 2017, the label is already stocked in Net-a-Porter, Selfridges (Lonodon), Farfetch, Shop Bop, Gwyneth Paltrow’s GOOP and Tracy Anderson studio’s in the US. In 2018, the designers won an exclusive 1 year contract with leading Asian department store Lane Crawford throughout Hong Kong and China. NAGNATA opened it’s studio and retail outlet in Byron Bay at the end of 2019 and have recently secured a studio in LA.
The judges of the Westpac Private Bank Emerging Designer Award included Edwina McCann (Editorial Director of Vogue Australia, Vogue Living, GQ Australia and Co-Chair of Australian Fashion Council), Marc Freeman (Director of CAMILLA AND MARC), Caterina Scardino (Fashion Stylist) and Melinda Tually (Responsible Sourcing Strategist – Fashion & Retail for Ndless: The New Normal).