You make an effort to look your best every time you leave your house, right?
You’ve checked your lipstick, hair, buttons, zips, cleavage, accessories, manicure, pedicure and hemline. For guys, you’ve checked your shoes, facial hair – including brows and nose – accessories, socks, sunglasses and nails. You never leave home with a hair out of place. You’ve seen those street style photographers snapping away in the street, but you can’t for the life of you work out why they stop the people they do. What is it exactly? What’s caught their eye? You just can’t see why they’d want to take that guy’s photo, right?
Well, we’re about to let you in on our secrets about what our shutterbugs look for when they’re out there. There may be a few surprises and we’re sure that the first surprise is about what it is that we avoid. Our street style photographers will look straight past you if you are wearing black. You’d have to have some thing else going on that’s amazing if your number one outfit palette is black.
Rule # 1: No Black
It might come as a surprise to you to learn that if you are wearing black, our photographers are more than likely to look past you.
Simple really. Although many are convinced that black is “stylish” “elegant” and “versatile”, with so many people wearing black these days, hardly anyone wearing black is able to stand out from the crowd. On cold winter days, when everyone is wearing a black, brown or dark grey coat, our photographers look for a higher vantage point to look down the street to see who is in bright colours. They’re looking for people who stand out from the crowd. One of the easiest ways to spot them in a crowd is to look for the colour in a sea of black.
How interesting would our weekly fashion galleries look if we brought you photo after photo after photo of people in head to toe black? Not very. Even Vogue editor Anna Wintour has been famously quoted for her most hated “fashion” as being “head to toe black”. We agree.
Besides, the uniform of choice for almost every waiter, waitress, barista, bean-smith, hairdresser, function manager, and self-uniformed office worker now seems to be black. Black has now become uniform, ubiquitous, cliché and downright hackneyed. It’s so COMMON in fact that our shutterbugs are not interested in photographing that look. Unless perhaps there’s something a little edgy about your total look, maybe bright purple contrasting hair, you might just sneak into our galleries. But usually, our shutterbugs will definitely not stop to take your photo if you are wearing a lot of black, and especially if you are wearing head to toe black.
So, Rule Number One for “How to Get Spotted by a Street Style photographer”, DON’T WEAR BLACK, and especially DON’T WEAR HEAD TO TOE BLACK.
Rule # 2: Give Them Something Worth Photographing.
Let’s explain that a bit further.
We know you love your gorgeous $500 designer jeans that have been ripped in all the right places. And we know your friends love theirs too, and wear them everywhere they go. We know how much they cost too. But street style photographers are not interested in photographing every pair of ripped jeans or even non-ripped jeans that come walking towards them. It doesn’t matter to the photographers how much you paid for your jeans, even if you wave the receipt in their faces as you walk past, or iron on the price tag to the seat of your jeans. What interests the street style photographer is not the price of your outfit, but the uniqueness of your look. So, as exclusive as they may be priced to be, there’s every chance our shutterbugs have already seen a million Roberto Cavalli or Dolce & Gabbana jeans strutting towards them. So ask yourself this question. If street style photographers see these jeans everyday, why would they notice them as being photoworthy? Why would they notice you wearing them? Sadly, the truth is that they probably wont and you’re going to have something else going for you for our shutterbug’s head to turn and notice you.
So, no black, no jeans- no matter who designed them and how much they cost you. That leads us to Rule Number Three, which is all about making sure you look finished.
Rule # 3: Look “Finished”
What we mean by Rule Number Three is: your overall look, from head to toe should look like its been attended to. Care’s been taken. Every hair’s in place or casually ruffled depending on your preferred style. Open shoes or sandals display feet that have been attended to, manicured and clean. Street style photographers are not going to spend time on you if you are walking around like your feet have spent the last two hours in a black sandbox. They are looking for people who have made an effort to present themselves to the world. No effort, no reward, and that means no photo.
That also means not relying on one single feature to get yourself noticed, like a striking pair of platforms or latest over-sized bag, or your rather striking hat. While on their own, they might be enough to get you noticed, if that is your only style or fashion effort, there’s a good chance that after the initial view, you’ll then be overlooked if you haven’t decked yourself out from head to toe. Those new platforms or your newly stylized hair are probably not going to cut it on their own. If that’s all you’ve got going for yourself, then there’s a good chance street style photographers will certainly snap your platforms, or the back of your head, but they’re not going to be interested in YOU. If you get snapped at all, it’s most likely that the most anyone will get to see of you is your feet looking totally anonymous in a photo of your lovely new platforms that might get circulated on the net. That’s all. We can’t imagine anyone who’s got such exceptional feet that one of our photographers is going to go out of their way to follow you down the street because they simply couldn’t let you go past without getting a photo of your amazing feet!
In short: Top-to-toe, guys, Top-to-toe. Finish your look.
Which brings us to Rule Number Four for getting spotted by a street style photographer. Rule Number Four is: Colour is King.
Rule #4: Colour Wins
Street style photographers are not just looking for colour, they’re looking for lots of it. So, while a single bright colour might get you noticed, the more colour photographers notice, the more likely they’ll want to capture in their photos the vitality, energy and chutzpah you’re projecting. Dress like you’re making a big, bold, colourful but tasteful statement and you’re likely to be rewarded by having your lovely mug snapped.
There’s an argument that goes: it’s not possible to be wearing too much colour or too much make-up to be noticed by a street style photographer. But we advise caution. Strutting around like a tired old circus clown, with too much make-up, too many colours, and overblown hair might just see the photographer look straight past you at the person walking behind you who has taken a bit more care. It’s always a subjective call, but overall remember, your street style photographer is on the lookout for a colourful, vibrant photograph that projects energy (that’s been produced with a bit of effort), not just something that looks like a splash of paint, or daubed.
And finally, probably the single most defining rule that most clearly and easily identifies what a street style photographer is looking for: originality.
Rule #5: Be Original
It might be quirky, it could be edgy, it might even be glamourous. And it will most likely be unique. But so long as it’s stylish – and for Cocktail Revolution photographers it must also “work”- original style looks will always get you noticed.
So long as you look different enough to the next fashionista, you’ll look different enough to be photographed. If you look too much like the next person, or the person after that, then sadly, you wont be sufficiently noticeable or photoworthy, no matter how “nice” you look. So, while there will be something stylish about your look, there will also have to be something that’s rather original about you: your own stamp.
So, provided you’ve addressed the top five features about how to get spotted by a street style photographer, we’ll be looking forward to having you grace the pages of Cocktail Revolution. Real Soon