After years of running their fashion agency and with many years of experience in fashion and sales, Phoebes and Robert Garland have founded an Australian jewellery lifestyle brand, G X G Collective.
G x G Collective offers a beautifully curated range of jewellery specialising in earrings. The stones used are all natural and include Freshwater Pearls, Onyx, Rose Quartz, Tigers Eye, Amethyst, Quartz, Amazonite, Chalcedony and Turquoise. Pieces are priced around $49, with the most expensive at just $69.
The brand came about with Phoebe’s love of jewellery which stemmed from childhood.
“Since I was a small child, I have been obsessed with jewellery, to the point of making my mother promise to friends they would leave pieces in their will for me. Still to this day I am always scouring antique shops looking at unique pieces”, says Phoebes Garland.
With an understanding of the business of boutiques and what customers are looking for, Phoebes is certain that customers don’t just shop on price. They’re after value for money along with finding a piece that they love. “The semi-precious stones offer the value for money and also quality in the totality of the pieces. With earrings, there are no fit problems and many retailers have given us feedback that jewellery makes up a third of sales.”
Phoebes says “We understand the constraints boutiques have when they get busy, so we look to solve problems for retailers in advance. The earrings are provided on stand-up cards so they can be displayed for sale straight away. The cards have a brand description on the back, making it easier for boutiques to sell at retail and ensuring the customer understands what they are buying. This has been a huge selling point with retailers. We are always looking at packaging options to make it easier for the retailer”.
Jewellery and accessories have become an integral part of the range of many independent boutiques because it’s not subject to so much seasonal discounting, thereby allowing a longer sell through period at retail. We drop new additions every couple of months to keep it fresh.”
G x G is also planning to expand into other categories such as scarves and other accessories.