Wednesday, December 8, 2021

Free Fashion Events as Melbourne Fashion Week Goes Digital

Melbourne Fashion Week 2020

Mark your diaries. Melbourne Fashion Week announced this week that the show will go on. It’s not taking place in September as usual. The latest news is that it will be pushed back – all being well to – 23-29 November. This year, M/FW will be re-imagined into a digital showcase with some in-person events that will adhere to Covid-19 safety measures. All events will be completely free.

Even bigger news is that this year the festival is dedicating itself to supporting only those fashion designers and retailers who are Melbourne-based.   The sector has suffered badly under Melbourne’s  extended Covid-19 lock down.

Melbourne Fashion Week -

Working under lock down, organisers have the difficult task of organising and curating fashion runways that require close person-to-person contact. The mix of behind the scenes hair styling and make-up artisty on models, cramped backstage change areas  and a bustling behind the scenes energy will be no more.  It’s possible that  models may be doing their own hair and make-up under expert instruction in separate changing booths as more space that would normally be filled with runway patrons becomes available for the crew to work under social-distancing requirements.

MFW Street Runway 1 - Manning Cartell

Participating designers and specific events have yet to been announced. Melbourne Mayor Sally Capp said: “This year’s event is focused on providing critical support to our retail, fashion and hospitality industries as our city starts to recover. Melbourne is renowned for its creativity and style and we want to use this event to showcase our incredible talent and encourage people to support local. ⠀
Our retail sector usually employs more than 21,000 people and contributes $2.17 billion to the City of Melbourne’s economy every year. Fashion plays a major role in that and we’re focusing this year’s event on helping the sector and getting our city get back on its feet with safety as our priority.”

Tap the links to begin seeing our coverage of last year’s Melbourne Fashion Week trends and the designers that impressed.

Backstage Photo: Lucas Dawson Photography
Runway Photos: Hannah Guyer

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