Wednesday, December 8, 2021

A Fashionable Community in the East End Adelaide

High End Fashion & Style
East End Adelaide

There’s no better street style to be found in South Australia than in the East End, Adelaide. Take a stroll down Rundle Street East and adjoining Ebenezer Place where the local retailers themselves are setting the street style trends. And there’s a lot more to this well known fashion hub than the way people look

Giving a whole new meaning to shopping, Adelaide’s East End is continuing to make waves when it comes to style and high end fashion. The strip is dotted with retailers and sought-after fashion labels, run by some of the friendliest people in town. Here, it’s more a community of warm, like-minded people who love fashion and working in their businesses. Browsing and shopping in this hub goes way beyond the usual retail experience of a simple exchange of money for goods.

It’s this sense of community that makes the East End stand out. While offering elevated and on-trend looks, these retailers and their in-store stylists offer a welcoming presence that makes locals and visitors alike feel at home.

Street style in the East End Adelaide
David & Deb from Miss Gladys Sym Choon

Since 2012, Cocktail Revolution photographers have ventured down Rundle Street East and its offshoot, Ebenezer Place, finding authentic street style and fashion inspiration. But it’s the off-street style of those who work here that’s every bit as eye-catching. Not only do they walk their talk in the way they present, the fashionable people behind each label use their creative skills for good, sharing their chic touch with those who visit.

East End Adelaide, Derma
Designer, Catherine, Derma Department

From the iconic style and creative energy of the team at Miss Gladys Sym Choon, to the poise and grace of Saba with Jenny, and the sunny welcome you’ll always get from Mim at Harvey x Seeker store, this strip is not just iconic and welcoming, it’s also where you’ll get styled to the max, whatever your personal preferences for dressing.

Adelaide's East End Shopping Experience
Punk themes and tartan via the cool kids at Dangerfield
East End Adelaide , Dangerfield
Chloe, Dangerfield

It’s all there! You’re looking at punk pride with grunge themes from Dangerfield and colour-splash printed vibes from Gorman. Local label Derma Department’s curated collection is a must-visit, along with meeting the beautiful souls who work there, designer Catherine and retailer Janine. If unique prints are to your taste, head to Ebenezer Place, home to Leonard St, then cross the road to meet another lovely local designer Naomi Murrell, who also offers gorgeous fine jewellery.

East End Adelaide, Naomi  Murrell
Naomi Murrell

Checking out the distinctive, locally handcrafted bags by husband and wife duo Sarah and Rob Scammell at Yudu is a treat just waiting to spoil you.  And kicking up your heels in Cherri Bellini shoes, or looking for your new favourite Australian designer with Lisa’s help at The Style Capsule makes shopping fun again.  

East End Adelaide, The Style Capsule
Lisa, Style Capsule

There’s something magical about heading to a one-stop fashion destination that wins hands down, over any online shopping or mega-mall scenario: the way you feel when you’re heading home. Buying something is only half the experience. Getting to be a part of the fashion community for a while, knowing the people behind the labels and learning about their passion for their trade as they assist, adds a whole lot more.

East End Adelaide Mim Harvey
Mim from Harvey x Seeker chatting with a regular
Cherri Bellini, East End Adelaide
Tiphany, Cherri Belllini
Jenny, Saba
Street Style in Adelaide's East End
Street Style, shopper Aurora
Street Style in Adelaide's East End
Taking a break from work, Alexia
The Girls from Miss Gladys Sym Choon, East End Adelaide
The team from Miss Gladys Sym Choon

Images:Dimitra Koriozos

See more street style from the East End, Adelaide at: Fashion’s Love Affair with Adelaide’s East End. For the full line-up of retailers in this East End precinct, head to Rundle Street East.

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