Applications Open for Emerging Designers for Mercedes-Benz Fashion Week Australia 2017


International talent management agency IMG has opened applications for Project NextGen, a program to support and mentor emerging Australian designers. The program has helped discover and launch the careers of designers such as Kate Sylvester, Gorman, sass and bide, and Akira at Mercedes-Benz Fashion Week Australia since 1996.

Participating designers will be selected by a panel of established industry experts and the program will culminate in an official invitation for up to six talented designers to show at Mercedes-Benz Fashion Week Australia as part of the NextGen runway show in May 2017 in front of an audience of local and international media and buyers.

The panel includes Australian Fashion Laureate recipient Nancy Pilcher, Melissa Grace (Woolmark), Eva Galambos (Director & Buyer Parlour X), Maddison McKay (editor-in-chief, Oyster), Alison Veness (editor-in-chief, 10 Magazine), Ruth Gruca (Fashion Director, MADE), Anna McLeod (Director, Marketing & Industry Relations, IMG), Daniel Bracken (Chief Merchandise & Customer Officer, Deputy CEO, Myer) and Kelly Elkin (Clean Cut).

The designers selected for Project NextGen will receive mentoring, industry networking opportunities, exposure to MBFWA attending buyers, and invaluable marketing, publicity, digital and social media support to reach a global audience of millions.

The 2017 Project NextGen designers will be announced in February 2017.

For Project NextGen Application enquiries visit  the Mercedes-Benz Fashion Week website.


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