APPLICATIONS TO SHOWCASE
NOW OPEN!
South Australian fashion designers and everyone involved in fashion in the state, pull out all the stops! The South Australian Fashion Industry Association (SAFIA) is inviting you to apply for a spot on the runway for Adelaide fashion week – ADL FW 2025. Expressions of Interest open today!
ADL Fashion Week 2025 will feature a packed runway schedule at its heart, with designer events, pop-up experiences, and activities happening all over the city.
The selection process, based on Expressions of Interest, has been designed to ensure equity, transparency, as well as solid South Australian representation. The process closes on Thursday, 22 August 2025 and successful applicants will be announced on Tuesday, 2 September.
“ADL Fashion Week is more than a series of runway shows, it’s a cultural and economic platform for showcasing the creative DNA of South Australia.”
– Dr Nathan James Crane, Chair, SAFIA
“ADL Fashion Week is more than a series of runway shows, it’s a cultural and economic platform for showcasing the creative DNA of South Australia,” said Dr. Nathan James Crane, Chair of SAFIA. “By facilitating the EOI process, SAFIA is ensuring a fair and thoughtful selection process that supports diverse aesthetics, emerging and established talent, and designers who see Adelaide as a city of opportunity.”
All submissions will be assessed by an expert panel of leaders from fashion, media, education, and the creative industries, convened by Dr. Crane:
• Emma Riemersma – Stylist & Fashion Editor, SA Life
• Helen Jansson – Senior Lecturer, Fashion, TAFE SA
• Selena Battersby – Director, Super Studio; former Editor, Attitude and Clique
• Abby Potter – SAFIA
“…SAFIA is ensuring a fair and thoughtful selection process that supports diverse aesthetics, (and) emerging and established talent…”
– Dr Nathan James Crane, Chair, SAFIA
“ADL Fashion Week is a key part of our strategy to position Adelaide as a dynamic, festival city that fosters creativity,” said Michael Rossi, Executive Manager, Marketing and Tourism at AEDA. “As the driving force behind ADL Fashion Week, AEDA is proud to lead a festival that celebrates South Australia’s fashion industry – from the artisan makers to large-scale fashion brands exporting globally. By curating a program that combines runway presentations with city-wide events and exciting activations in Rundle Mall – the heart of retail in the city – ADL Fashion Week is a true highlight on the festival calendar”, added Rossi.
To apply to be part of the runway showcase for Adelaide fashion week, take a look at the EOI form, submission criteria, FAQs and key dates. Apply here!
