Tuesday, May 11, 2021

Adelaide Fashion Festival 2018 Launch

 Something for Everyone

The Adelaide Fashion Festival 2018 launched last night with a sit down dinner at popular rooftop bar and restaurant 2KW for 150 invited industry guests. Between three courses of first class food and wine, festival organisers revealed how this year’s festival,  running from October 17-21, with be embracing all aesthetics.

AFF creative director Chris Kontos said it was an exciting program that would entertain everyone. The festival is “proud to introduce new designers and events to keep the festival fresh and representative of what’s happening in the industry right now. Many of our favourite brands will also return to the runway, and we’ve still got some surprises in store.”

Much-loved locally based and internationally acclaimed couture label Paolo Sebastian will open AFF18. The label’s Nutcracker collection will showcase with a live performance by the Adelaide Symphony Orchestra of  Tchaikovsky’s masterpiece of the same name.

The Debutants

Proving that Adelaide is fast becoming a hub for fashion creatives,  several newer labels will be making their AFF debut. The diverse lineup includes Georgy Collection, Harvey the Label and  Mimi-Jane Millinery. High profile athleisure wear brand Ryderwear wil be showing, along with menswear brands Romp Squad and Vacay Swimwear.  Add Avante garde couture house Atelier Milano and Peter Coombs designer eyewear. Then there’s  AFL star Travis Boak’s men’s and women’s underwear label Rogers Underwear. Absolutely everything’s covered! ?

Georgy will be showing for the first time at the Adelaide Fashion festival 2018Vogue

Vogue Australia will be returning to Adelaide during AFF. The city’s Rundle Mall, retail fashion hub Rundle Street and the city’s East End will once again host a Vogue Weekend on October 19-20. Editor Edwina McCann said last night that “Adelaide is a city that continues to surprise and inspire in the fashion world.  The Vogue team has noticed more Adelaide-born brands, models and ideas grabbing global attention than ever before.”

Vogue’s new sustainable fashion editor Claire Press will host Slow Saturday. This presentation will feature sustainable and ethical fashion, vintage and pre-loved looks and reimagined ‘dead stock’ made of left-over fabric. Slow fashion will be accompanied by slow food, with a three course lunch by Tasting Australia festival director Simon Bryant. Wines will be provided by Wicks Estate.

Street Style at the Vogue Festival Wrap Party
The Adelaide Fashion Festival is presented by Mercedes-Benz Adelaide and Unley.

Check out the full programme of runways, lunches, masterclasses and retail activations and purchase your tickets here. Be quick!

# Adelaide Fashion Festival 2018 Launch


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